In a recent Market Watch article, Charles Passy discusses bacon sales, the “bacon boom” and Allstar’s popular Bacon Bowl. Allstar CEO, Scott Boilen, says he reflected on the boom of sales occurring with bacon and consider the crowded bacon marketplace before introducing the Bacon Bowl – a simple device that runs strips of bacon into an edible shell.

Scott Boilen decided he couldn’t resist the invention and in late 2013 Allstar Products Group launched a series of Bacon Bowl infomercials. “In a brief period, Scott Boilen’s New York-based company has sold more than two million units of the $10.99 bacon cooker, making the Bowl a success story potentially on par with the Snuggie, to name Boilen’s biggest “As Seen on TV” hit.

“Never underestimate the power of bacon,” Scott Boilen states. “It’s almost become a cult-like food.”

Read the full MarketWatch article at http://www.marketwatch.com/story/bacon-sales-sizzle-to-all-time-high-2014-02-11