Scott Boilen appeared on Oprah via satellite back in March of 2009 to discuss the Snuggie with a Snuggie-wearing group including Ms. Winfrey (in hot pink) and Tyler Perry (in a zebra print). Scott Boilen attributed part of the product’s impressive sales numbers to the fact that people were spending more time at home and wanting to simply feel warm and comfortable.

Watch a clip of Scott Boilen, Oprah and friends wearing their Snuggies: